It’s an interesting question! Any company which offers a Christmas seasonal product will have an annual routine. This involves a sequence of events from January to December each year to ensure products are ready and customer needs are met. For Admiral Charity Cards offering a range of personalised, charity Christmas cards, is no exception.
Work always begins in January. Coming back to work after Christmas means much analysis needs to be done. What were the most popular cards? Which Christmas card categories performed the best? Fine art, religious and London scenes are always among the nation’s favourites. But every year the Christmas card range needs to fresh, interesting and exciting. Work continues throughout the first quarter to source images with style and imagination so the choice will be attractive to new and existing customers alike.
Once the new range is finalised in the second quarter of the year, it’s time to prepare the new Christmas card catalogue and the website. Whether a customer likes the physical catalogue or the online website, it’s important the card designs are organised well and look their best. The new season is launched at the beginning of the third quarter - in July each year. Then the choice is yours!
After that, it’s great customer service that counts. Whether you like to take advantage of early order discounts (July – October) or order later in November & December, you’ll be well looked after. Thank your customers in style this Christmas with personalised, charity Christmas cards.
Contact Admiral Charity Cards today to request a catalogue, free samples or more information. Tel: 020 7610 6193, e-mail us at firstname.lastname@example.org or fill out the enquiry form on our website.